Beyond :30

The Beyond :30 program of research focuses exclusively on new models of television advertising. It recognizes that although change may be inevitable, any solutions which brands explore will need to evolve from existing approaches – that is, they must be consistent with existing brand values and character.

This is not a journey into a distant future, it’s a study grounded in the reality of the possible and framed by the practical. It is less about what technology might do in an uncharted future and more about how audiences respond to digital capabilities already feasible, even though specific applications associated with such solutions might still need to be developed. It is designed to better understand audience demand rather than technology supply.

The research undertaken by the Beyond :30 project will attempt to take into account the interests and concerns of all stakeholders: the broadcasters, the advertisers and the viewer. Through the Beyond :30 research program we hope to bring clarity and understanding for the future of advertising in television, particularly from the standpoint of the audience using the technology.

Background

The Interactive Television Research Institute is a leader of research and activity into interactive television on a global scale.

ITRI’s team of highly qualified researchers, with expertise in interactive television, qualitative and quantitative research, electronic marketing, social psychology and information technology, provides current information and training through research, seminars, consultancies and education programs.

The Australasian CRC for Interaction Design’s core business is research and development, and commercialisation of content and technologies for the Creative Industries; comprising of game development, digital art, performing and visual arts, design, film, television and multimedia sectors.

Murdoch University is one of Australia’s leading universities. We are proud to be a university delivering excellence in education for all our students in an award winning, sustainable environment. Murdoch University is the only university in the country to achieve The Good Universities Guides’ five-star rating for graduate satisfaction for nine out of the last ten years.

Login for Beyond :30 Members

To obtain a login to this site you must be a member or partner of the Beyond :30 programme.

If you believe you should have a password, please contact Professor Duane Varan on varan@itri.tv.